Fishing Brands Directory

On this page is our big directory of fishing companies and brands. There is no great way to present this many brands so it is a bit of a wall of text. We have brands organized hierarchically when they have a parent company.

Brand categorization is based on available, publicly published information; for up-to-date ownership and financial details reach out to the parties directly. For the USA market, the largest parent companies for fishing tackle brands are Pure Fishing and Rapala. Pradco also owns many brands, but their portfolio is mostly lures.