Fishing Brands Directory


collage of fishing brand logos

Brand categorization is based on available, publicly published information; for up-to-date ownership and financial details reach out to the parties directly. For the USA market, the largest parent companies for fishing tackle brands are Pure Fishing and Rapala. Pradco also owns many brands, but their portfolio is mostly lures.

Pure Fishing, Inc.
Parent company
Website: https://www.purefishing.com/

Rapala
Parent Company & Brand
Best known for: hard baits
Historical origin: Finland
Website: https://www.rapala.com/

Pradco Outdoor Brands
Parent Company
Website: https://www.pradcooutdoorbrands.com/

Shimano
Parent company & brand
Best known for: fishing reels
Historical origin: Japan
Website: http://fish.shimano.com/

Yakima Bait Company
Parent company / brand
Best known for: fishing lures
Historical origin: USA
Website: https://www.yakimabait.com/

Catch Co.
Parent company
Historical origin: USA
Website: https://catchco.com/
  • Completly run by Catch Co:
    10,000 Fish
    Best known for: Japanese inspired tackle

    Biospawn
    Best known for: soft plastic baits

    Hard Hat jigs
    Best known for: jigs

    Heavy Metal Tungsten
    Best known for: tungsten jigs

    Stickies hooks
    Best known for: hooks
  • Partnership with Catch Co:
    Googan Squad
    Gamechanger Lures
    Bubonic

Sheldons', Inc
Parent Company
Historical origin: USA

Eagle Claw
Best known for: fish hooks and fishing tackle
Historical origin: Colorado, USA
Website: https://www.eagleclaw.com/
  • Lazer Sharp
    Sub-brand / product line of Eagle Claw
    Best known for: fishing hooks
  • Trokar
    Sub-brand / product line of Eagle Claw
    Best known for: fishing hooks
  • Shappell
    Sub-brand / product line of Eagle Claw
    Best known for: ice fishing accessories

Comal Tackle
Best known for: fishing bobbers / floats
Historical origin: Texas, USA
Website: http://comaltackle.com/

Betts Tackle
Best known for: fishing tackle
Historical origin: USA
Website: https://www.bettstackle.net/

Daiwa
Best known for: fishing reels
Historical origin: Japan
Website: https://www.daiwa.com/us/index.html

Okuma
Best known for: fishing rods and reels
Historical origin: Taiwan
Website: https://www.okumafishing.com/en/

St. Croix Rods
Best known for: fishing rods
Historical origin: Wisconsin, USA
Website: https://stcroixrods.com/

Lamiglas
Best known for: fishing rods
Historical origin: Washington, USA
Website: https://www.lamiglas.com/

Gamakatsu
Best known for: fishing hooks
Historical origin: Japan
Website: https://www.gamakatsu.com/

Mustad
Best known for: fishing hooks
Historical origin: Norway
Website: https://mustad-fishing.com/

Zoom
Best known for: soft plastic baits
Historical origin: Georgia, USA
Website: https://zoombait.com/

Strike King
Best known for: fishing lures
Historical origin: Missouri, USA
Website: https://www.strikeking.com/

Lew's
Best known for: fishing rods and reels
Historical origin: USA
Website: https://www.lews.com/

Zebco
Best known for: fishing reels
Historical origin: USA
Website: https://www.zebco.com/

Kastking
Best known for: fishing gear
Historical origin: New York, USA
Website: https://www.kastking.com/

Big Bite Baits
Best known for: soft plastic baits
Historical origin: USA
Website: https://bigbitebaits.com/

Leland's Lures
Best known for: Trout and Crappie Lures
Historical origin: USA
Website: https://troutmagnet.com/

Z Man
Best known for: soft plastic lures
Historical origin: South Carolina, USA
Website: https://www.zmanfishing.com/

South Bend
Best known for: fishing gear
Historical origin: Indiana, USA
Website: http://www.south-bend.com/

Lunkerhunt
Best known for: fishing lures
Historical origin: Canada
Website: https://www.lunkerhunt.com/

Gary Yamamoto Custom Baits
Best known for: soft plastic baits
Historical origin: USA
Website: https://www.baits.com/

Cuda
Best known for: fishing tools
Historical origin: USA
Website: https://www.cudabrand.com/

Bullet Weights
Best known for: fishing weights and sinkers
Historical origin: Nebraska, USA
Website: https://www.bulletweights.com/

Private Label / House Brands
  • Jawbone Tackle Co.
    Store: Dick's Sporting Goods
  • Johnny Morris Reels
    Store: Bass Pro Shops
  • Offshore Angler
    Store: Bass Pro Shops
  • XPS
    Store: Bass Pro Shops